The McPherson Softball Club was looking to rebrand, seeking to catch the attention of young ladies in their community who aspire to be great athletes. Preparation for these ladies starts at the age of 7, and up! They needed to stand apart from their competitors, and stand out to the parents of these young aspiring athletes. Needing a design that shows the pride they take in their program, while also representing their passion for softball, we felt this design accomplishes both, while also being a brand they are proud to represent on their merch.